David Southgate Resume

President

2004 - Present
I:AVALANCHE CORP
Puerto Rico
Launched successful bilingual Public Relations and Marketing Agency, serving North American and Puerto Rico-based clients' needs for public relations, corporate messaging, and e-marketing.

• Responsible for profit/loss and physical, technical and systems operations.
• Direct all staff, contractors, and vendors.
• Direct and supervise sales force.
• Manage all client relations.
• Developed business plans and located seed money, salary incentives and financing with Government Development Bank of Puerto Rico.
• Launched top-ranking Web-based promotional vehicle for South Puerto Rico Tourism, Business Investment, and Relocation (www.letsgotoponce.com).
• Executed SEO (Search Engine Optimization) strategies, obtaining page one indexing in GoogleNews and page-one Google and Yahoo! search results.

Partial Client List:

• Coamo Springs Golf & Resort
• WOSO Radio, 2007 - 2008: PR services
• HotGigs Inc., 2005 - 2008: Surveys, blogs, PR (38 million reach in 2007)
• Nancy Rose and Associates, 2005 - present: PR services
• Circle Studio Inc., 2005 - present: Corporate messaging
• Wyndstorm Corporation 2006 - present: PR, blogs and corporate messaging
• JupiterMedia, 2003 - present: Contributor (journalistic writing)
• OMNIPLEX World Services Corporation, 2006: Web site content
• International Eye Foundation, 2005: Web dev and corporate messaging
• Caribbean Barter, 2005: Corporate messaging and surveys

General Manager, WebResponse and PuertoRicoWow.com

Jan. 2004 - Aug. 2004
Casiano Communications, Puerto Rico

Tripled revenue in six months at the Internet division of the largest Hispanic periodical and newspaper publisher in the United States. Managed this new media agency's staff of 11 people, including editorial supervisor, Web designers, technicians, and sales staff.

• Put division on path to profitability with action plan that tripled departmental productivity and sales within six months.
• Created project management structure and procedures, personally managing 30+ Web site projects.
• Eliminated non-performing areas of PuertoRicoWow.com, suggesting staff reassignments for additional cost savings.

Freelance Writer

2001 - 2004
Contributing writer for CNET (TechRepublic.com), JupiterMedia (CIOUpdate.com, Internet.com).

Web Strategist

2001
Digital Pulp
New York, NY
Responsible for analyzing marketing data and Web usage statistic to support Internet initiatives with sound business metrics. Clients included Scholastic.com, Universal Music Group and bluematter.com.

• Analyzed and designed Internet architecture that improved usability and customer experience, improving chances of reaching business objectives.
• Delivered business presentations to corporate executives on findings and recommendations for improving performance of Internet ventures.

Managing Editor

1999 - 2000
Techies.com
Minneapolis, MN
Responsible for an $800,000 annual budget and the content strategy for all Internet information across 39 North American Web sites, co-branded sites (ZDNet, CNET, RedHat), and techies.com's corporate Web site. Hired and managed a six-person staff of editors, writers, and an online community manager, as well as more than 20 freelancers.

• Conceived of and implemented revenue-driven content, newsletter and online community strategies, generating $500,000 of revenue in their first year.
• Established editorial plans, standards, systems, procedures, and metrics.
• Championed development of content management system, which automated Web page production and resulted in $2 million savings for company.
• Authored functional requirements of content management systems.

Executive Producer

1997 - 1999
Key Investment
Minneapolis, MN
Managed 10 custom Web projects from sale to completion. Clients included Dayton's, Hudson's and Marshall Field's; flowersandgifts.com; Minnesota Wild Hockey NHL; University of Minnesota; KS95-FM and; KSTP-AM.

• Managed technical project teams, delivering projects on time.
• Wrote and edited content for clients' Web sites.
• Analyzed clients' competition and created sales presentations that resulted in $1 million in revenue.
• Directed voiceovers, concepts, illustrations, and editorial development.

Marketing and Public Relations Manager

1995 - 1997
InterMedia Arts
Minneapolis, MN
Responsible for institutional and program marketing and public relations.

• Wrote and edited all advertising content and managed publication development.
• Expanded audience base more than 1,000 percent.
• Hired and led creative teams that created targeted marketing materials within budget and deadline.
• Led organization through re-branding project that unified the organization's marketing collateral and included the organization's first Web site.
• Created direct mail fundraising and membership campaigns that raised more than $30,000.